My favourite graphic designer in the Bauhaus is László Moholy-Nagy. Graphic design was just one of many areas he was working in (check out his Light-Space-Modulator above), and his layouts often seem a trifle inelegant and akward. But when it comes to translating ideas into graphic compositions, he is the boldest and the most inventive and engaging. He is trying to tell you something and he wants you to UNDERSTAND that something. That is because he could be your great-great-grandfather. If he was still alive, he would turn 117 this year.
People often write about how contemporary and relevant the Bauhaus still is and how it´s cultural legacy can be found everywhere around us, which is probably correct, at least in the case of Germany. But while working on the graphic interface of the Modell Bauhaus exhibition, I was more interested in pin-pointing the difference between now and 90 years ago.
One important difference I found, lies in the changed relationship between designer, content and audience. Whereas László Moholy-Nagy is one with his content and comes up real close to deliver his message into your face, the contemporary designer keeps a distance. He doesn´t shout, he doesn´t arrange his words for maximum impact, but to strict grammatical rules. He wants you to understand the underlying sentence structure first, the words second. He designs systems in which content is arranged, and then lets you draw your own conclusions.
The modern designer not only keeps a distance to the content and the audience, but also to his own work and the idea of authorship. The thing that appeals to him in using systems is the element of chance. Graphic systems can be programmed to generate an aesthetic almost by themselves. They work like a bit like a Word-Image-Meaning Modulator, you feed some parameters into it and out comes a visual surprise. Here are our parameters for the 23 panels guiding the visitor from the inner Central Hall of the Martin-Gropius Bau into the outer exhibition ring.
And now press start and see what happens:
To learn more about the scenography of the Modell Bauhaus exhibition go to www.szenografie.org
Photo of the Light-Space-Modulator in the Martin-Gropius Bau by Volker Kreidler. All exhibition graphics by chezweitz & roseapple, 2009.
© Rose Epple, 2017